Introducing the Help! We’ve Got Kids Family Pass

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Since we first launched in 1994, Help! We’ve Got Kids has been dedicated to finding awesome local activities, classes, camps, attractions, events, and resources for kids to share with parents and caregivers. But we know that taking advantage of all those opportunities can get expensive and that all families could use a break when it comes to costs.

That’s why we’re rolling out our brand-new Family Pass membership program, with exclusive discounts and rewards from more than 50 child-friendly attractions, camps, lessons, restaurants, and retailers in Toronto and the GTA at launch—and more being added every day.

It’s available now, so you can start saving right away!

What Is Family Pass?

Family Pass is all about saving you more money so you can do more of what you love as a family. For anyone who remembers the old Help! We’ve Got Kids coupon books (retired in 2016), the Family Pass is the next-generation reboot of that concept.

Our vision? Making Family Pass the ultimate discount card for Canadian families.

As a Family Pass member, you get rewards and discounts of up to 30% off popular family attractions, kids’ classes and camps, birthday party entertainers and party venues, family-friendly retailers and restaurants, swimming lessons, STEM camps, meal delivery, escape rooms, climbing gyms, music lessons, and much more.Help! We've Got Kids Family Pass card for mobile wallet

The 50+ offers available at launch include 20% off at the ROM and at Legoland for an entire year (yes, on every visit), $20 off SupperWorks orders, and up to 30% off Toronto Marlies and Toronto Argos tickets, and discounts on summer camps, music lessons, swimming lessons, and after-school classes. And we are only growing—we will be adding new offers every week!

The Family Pass costs $19.99 for an annual membership for your entire family. You need just one pass for the whole family. It’s valid for one year from your date of purchase.

The Family Pass program launches on Family Day — Monday, February 18, 2019. Once you buy and download your Family Pass, you can begin saving immediately.

How Family Pass Works

Help! We’ve Got Kids is all about making your life easier, so we’ve made this pretty darn easy.

Here’s how it works:

  1. Buy and download the card easily to your mobile device at
  2. Find offers on the mobile-friendly Family Pass site.
  3. Use your Family Pass at point-of-sale for discounts and rewards.

Once you register and opt-in, we’ll send you notifications as new partners and deals are available so you don’t miss out on any savings.

Learn More at

Sign Up Now to Get a Family Pass FREE for 1 Month!

Try before you buy and sign up for 30 days of Family Pass free. You can cancel anytime within the first 30 days and you won’t be charged a thing. If you love it, you’ll be charged for a full year ($19.99) beginning after the 30 days—so you’ll get a total of 13 months of Family Pass discounts!

Sign Up for a Free 30-Day Trial

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